Who Do You Spend the Most Time With?
"You are the average of the five people you spend the most time with." This quote by Jim Rohn changed my life. No doubt it has changed the lives of countless people. While we can debate
the source of the comment, there is little debate of the impact the thought put into action can have.
But do you know who you spend the most time with?
Spend Time With Jim Rohn and Other Masters HERE on Audible
According to Statista.com, the average internet user spends 151 minutes per day on social media channels. That’s more than 2 and ½ hours a day, nearly a full day of waking hours per week!
Time spent on social media channels is often filled with negative news, messages, and divisive comments and banter. What's more, time spent here is often taken from those we would otherwise spend time with in person.
Even when we're together, often we find ourselves embedded in our electronic world. This influences us in many ways, mostly negative.
When we do find positive messages, they often create envy and jealousy. We compare our blooper reel with everyone else's highlight reel.
This often impacts our self image resulting in negative thoughts and feelings. We spend the most time with ourselves. If you're hearing and seeing negative messages all day, it will be challenging to have positive comments and conversations with yourself.
Could we improve our inner circle simply by improving the conversations we have with ourselves? Of course. Since man obtained language it has been recorded that we’ve used repetitious language, chants, songs, and sentences to remind ourselves of things we desire to see in our lives.
Improve Your Inner Circle and Surround Yourself With New Ideas - Listen on Audible now for free!
How’s your self-talk? Not just what you verbally say, but what you think as well? Simply using your thoughts and words proactively can and will improve your life. And it will lead you to choose a better circle of "friends".
Most people love social media. I do too. But let's augment our electronic "friends" by listening to motivational, informational, and inspirational ideas.
Improve your life by improving the calibre of ideas and people you listen to. I've been doing it by listening to Audible for years. You can too!
Why Local Small Business Matters
On the way to work today I passed a ball field that is on the campus of a school. I pass this field every day on the way to work and I see the banners that festoon the fence in the outfield. But today, somehow, they meant more to me than before.
Why? What made this shift?
Today, for the first time I noticed that every banner was from a small, local business. No big brands, no on-line merchants, no international corporations. Not even the local utilities who support the community. Just local small businesses.
Now to be certain many of the banners represent businesses that are owned by parents of the children who attend the school. Some are owned by former students, and some are owned by the employers of parents of the children who attend. There are many ties that bind that result in a business that supports a school athletic program.
But not a one of those ties is the best price on products and services. Not to say they don’t have the best price for their products and services, just to say that’s not a tie that results in a business being asked to support a local school athletic program.
Yet that is the very thing that will result in a purchase for many who attend or pass the school each day. And if not the lowest price, our thoughts are certainly of the largest inventory and best service. It’s almost natural to thing “big” when buying.
I can tell you from experience, the big companies both on-line and brick and mortar don’t support small-scale needs like a local school athletic program. They can’t. It’s a matter of scale. If they supported every local school financially, they’d have to raise prices, cut inventory, or reduce staff. Doing so would defeat their unique position in the marketplace.
And that is why your local school, sports association, scout troop, charitable organization, and other groups turn to local small businesses for support. They convince themselves they’re helping these businesses promote their business. Sometimes that’s true. But more often than not the local small business is giving far more than they’ll ever get.
Small, local businesses advertise (actually, it should be sponsor) local sports, associations, charities, and local print publications in large part for a very different reason and in very different ways than large, impersonal businesses do. While large business advertising focuses on omnipresence to keep them top of mind, the local small business does so to keep them close to the heart.
The heart they’re staying close to is the heart of a thing called community. And you can’t have a community without local small businesses who make it so. They’re the people who you see at the ballfield and at church, in the local restaurant, and on the local charity board. They’re what make our communities.
This is National Small Business Week in the United States. A time to recognize the role small businesses play in our country. Two out of three new jobs will be created by small businesses.
I’d argue every week should be small business week. But just for this week, I’d ask you join in thanking a local small business for what they do with your patronage, recognition, and vocal appreciation.
Local Small Business Matters.
If you're a local small business join the movement: #GrowMyLocalBusiness
The Strangest Thing About The Strangest Secret
In 1956, Earl Nightingale recorded what would become the first spoken word recording to receive a Gold Record. In a recent interview with Earl's widow Diana Nightingale (View Interview Here) I learned that he recorded the message for his salesmen before he went on a fishing trip. Earl loved the water and loved fishing but he also took his role as leader very seriously. Leaving a recorded message was unusual for the day but it ensured he would communicate the tone and message in the most effective manner in his absence.
One might picture Earl sitting down to the recorder at his desk. Having written out his intended message and dressed in a dark grey Hickey-Freeman suit, freshly pressed and starched white shirt and conservative tie, his deep and comforting voice would command attention as he leaned slightly forward in is chair.
But I know Earl was far more likely to have recorded the message in a fishing shirt and a pair of jeans. You see, Earl was a real person and if you watch the interview you'll learn a lot about him and how he looked at life.
The message was intended to inspire the people in his office in his absence. It ultimately would inspire a generation, perhaps not directly with that message, but with the hundreds of thousands of messages and ideas spawned from this one simple thought, "We become what we think about."
The strangest thing about the strangest secret is that while you become what you think about, your knowledge of what is possible and available to you expands so you are constantly thinking about becoming that which you have yet to see evidence of possible.
This falls directly in line with Earl’s belief that “Success is the progressive realization of a worthy goal or ideal.”
You must think progressively in your quest to become that which you desire. The fool-hearty believe they will one day arrive at a destination of happiness or success. But true happiness is dependent upon living. Living is dependent upon growing because you are either growing or dying. And growing is dependent upon action.
You must have a need or desire to be motivated to act
You must have action to have experience
You must experience to gain knowledge
You must have knowledge to gain competence
You must be competent in one area to grow into another
You must grow in order to be living
You must be living in order to be happy
You must be happy to persist in the face of difficulty
You must persist in the face of difficulty in order to progress toward a worthy goal or ideal
In progressing to a worthy goal or ideal you are exposed to new opportunity and new experience that reveal those things possible you could not imagine.
Much has been said about having a "why" that is big enough to overcome any "how". While I agree this is important, too often we become so consumed with the "why" and the "how" that we fail to do the "what". If you're struggling to achieve that which you know you are capable of an desire to attain, stop thinking and start doing. You'll find the more you act the more you'll learn about your "how" and "why".
An Interview with Diana Nightingale
If you're like me, the number of people who have had a hand in making you who you are today are countless. There have been so many serendipitous meetings, resources that appeared at just the right time, and so much divine intervention, there's just no way to properly account for the power others have had in my life
That's not to say I didn't make it happen. Had I not been willing to pay attention, see the opportunity, and act when necessary, all that intervention would have been useless. I often wonder (not for long because it isn't useful) how many things I missed because I wasn't ready for the instruction or opportunity.
I've often mentioned Earl Nightingale, my friend and mentor whom I never met, as being one of the most influential people in my life. I've listened to his messages so often for so long I often wonder where his words end and mine begin.
What I may not have mentioned often enough is the impact Mike O'Neil (linkedin.com/in/mikeoneil) Lori Ruff (linkedin.com/in/loriruff) had as well. These friends taught me so much, not the least of which is the power of Linkedin when used properly.
Which brings me to meeting Diana Nightingale (DianaNightingale.com).
One day I was listening to a message from Earl and wondered who might be alive that was related to him. I didn't know what I would find but I knew where to start. I researched Earl and found his wife's name was Diana. What's more, I discovered she was still active in keeping Earl's legacy (and her own) alive. A quick search of LinkedIn and I found her. I requested connection with her, expecting she would not reply (not the best attitude, I know).
Surprisingly, a few weeks later she accepted my request. That was just the beginning. If I had left it there I would be able to say I was "friends" with Diana Nightingale. But having learned from Mike and Lori, I knew I could do more.
About ten years ago I began writing a book called "It's Easier to Win" based on a message that Earl had shared nearly fifty years earlier. The opening of the book is the story of how I "met" Earl and how I "found" him at Fishermen's Village in Punta Gorda, Florida. I decided to share the story with Diana.
What happened next was amazing. Diana and I connected, shared stories, and have since done her premier podcast together. But first, we just connected through video and recorded the story of our strange connection in time and place. This is the video of our first connection. Enjoy!
The Brilliance of Westin’s Gear Lending
I like to believe we’re like most people. We try to take a vacation once a year, and a couple of times a year we get away for a weekend.
We used to stay exclusively in IHG hotels (e.g. Holiday Inn). I’ve been a member of their Priority Club (now IHG Rewards Club) since its inception in 1983. From Holiday Inn Express to Intercontinental Hotels, we’ve stayed in a lot of IHG properties. And we’ve generally enjoyed the experience.
Recently we’ve found ourselves staying at Westin Hotels. I’m not sure when it began but over the past year, we’ve stayed almost exclusively at Starwood Hotels (and mostly at Westin Hotels).
You may have heard by now that Westin Hotels have a workout gear lending program at their hotels. Westin is encouraging you to “Pack Light, Stay Fit”. They also run ads promoting their “Eat Well SuperFoods RX menus”.
I’m an avid runner, and I really enjoy running in cities I visit when on vacation. And because I’m on vacation, I usually indulge in foods I wouldn’t normally at home. To find a healthy food oasis at my hotel is a real treat.
This is a brilliant positioning and marketing move by Westin. While I’m not likely to take them up on their gear lending program, and I’m more likely to enjoy a Peameal Sandwich in Toronto than a superfood salad, the mere fact that they are available tells me that Westin understands me and my needs.
But that’s not all. Because they focus on what’s important to me in my everyday life, I expect they’ll understand my needs better than the average hotel when I travel.
Best of all, I know because they’re focused on people like me, I’m likely to find people like me at their hotels. And who doesn’t want to be with people like me?
Westin launched their “Six Pillars of Well-Being” for guests and employees in 2014. Do you think perhaps that their employees not only understand me but also are likely to me like me? You bet.
This is a wonderful example of a corporate valuable corporate initiative. Westin has immersed their culture in healthy living. Their employees benefit, their guests benefit, and you can bet their investors benefit.
Oh, and by-the-way, you simply must try the aptly named “Heavenly Bed”. You may not want to come home.
So, here’s the call to action for you and your business. What can you do that will make it clear to your clients and prospects that you understand their needs, and that because you do better than anyone else, they’ll feel likely to find people like themselves when they visit your business?
This should be your focus. You’ll attract employees who will be just like your offering. You’ll attract clients who will be just like your employees. And when we find ourselves around people just like us, we find ourselves more than satisfied.
Believe me, the rest will take care of itself.







